Let 'Em Know
Where the past, present and future collide!
August 8, 2026 | Research & Innovation Institute, Regina, SK
One day. Real stories. Life-changing inspiration for young athletes ready to become who they were built to be.
ABOUT THE EVENT
What Is Let 'Em Know?
Let 'Em Know is a motivational speaking event built for the next generation of champions. Hosted by Ventson Donelson and True Potential Football, this is not a typical conference. It is a room filled with energy, truth, and purpose — bringing together current and former professional football players, coaches, and community leaders to speak directly to young athletes ages 10 to 18 in Regina, Saskatchewan, and beyond.
On August 8, 2026, speakers will pull back the curtain on what it actually takes to reach the highest level. The grind of becoming a professional. Overcoming adversity that would stop most people cold. The mental toughness required to keep going when everything says quit. The discipline that builds character before it builds stats. The leadership that turns your athlete into someone their teammates follow. This event is the access point your athlete has been waiting for — a front-row seat to the real journey, told by the people who lived it.
Let 'Em Know is for every young athlete who has a dream but needs to hear from someone who made it. It is for every parent who is trying to give their athlete every possible advantage. It is for every coach who knows mindset separates good from great. Expect 300 to over 1,000 attendees packed into the Research & Innovation Institute at the University of Regina, united by one mission: unlocking true potential.
"This event directly impacts young athletes by giving them access to mentorship, inspiration, and real-world guidance from those who lived the journey."
— Ventson Donelson, Founder, True Potential Football
This Event Was Built for You
If any of this sounds like you or someone you love, your seat is waiting.
Young Athletes, Ages 10 to 18
You have the talent. Now get the mindset. Hear directly from pro athletes who started right where you are and made it all the way. Let 'Em Know gives you the blueprint, the belief, and the fire to take your game and your life to the next level.
Parents and Families
You invest everything in your athlete. This event is an investment that pays off for a lifetime. Sit alongside your athlete as they receive mentorship, motivation, and real talk from professionals who understand the road ahead.
Coaches
You shape the people, not just the players. Let 'Em Know arms you with fresh perspective, powerful narratives, and a deeper connection to what your athletes are going through mentally and emotionally.
Community Leaders
Regina's youth need strong voices and strong support systems. Join leaders from across the community who are committed to creating opportunity and showing young people what is possible when they are given the right environment.
Anyone Chasing a Dream
You do not have to be on a football field to belong in this room. If you are working toward something bigger than where you stand today, this event will refuel you. Come ready to be challenged, inspired, and reminded why you started.
Speaker Line-Up
The lineup for Let 'Em Know is being built to deliver stories that hit hard and stay with you long after you leave the building. Ventson Donelson is bringing together current and former professional football players alongside respected coaches, mentors, and community leaders — all of them carrying real stories of sacrifice, setbacks, and ultimate success.
Ventson Donelson
Pass Game Specialist & Mentor, founder of true potential
Ventson Donelson is a pass game specialist and football coach with over 30 years of experience, and an athlete mentor who spent 11 years as a professional player in the CFL and NFL. His work has helped athletes across Canada elevate their game and compete at the next level through disciplined preparation and purpose-driven guidance.
Luc Mullinder
Vice President, Saskatchewan & Manitoba, Canadian Red Cross
Luc Mullinder is a former Saskatchewan Roughriders defensive lineman and Grey Cup champion who now serves as Vice President for the Canadian Red Cross in Saskatchewan and Manitoba. A Michigan State alum and long-time Red Cross leader, he focuses on building strong partnerships and supporting First Nations and Métis communities in strengthening their own emergency response capacity.
Malcom Bell
Defensive Back, Saskatchewan Roughriders
Malcom Bell is a six-foot-two defensive back selected ninth overall in the 2026 CFL Draft, coming off a senior season at Michigan State where he led the team in pass breakups and was its highest-graded defender. A Montreal native and former UConn Huskie, he has logged over 40 collegiate games and recently showcased his skills at rookie minicamp with the Cleveland Browns.
Jaxon Ford
Defensive Back, Saskatchewan Roughriders
Jaxon Ford is a Regina-born defensive back for the Saskatchewan Roughriders, a provincial champion from Campbell Collegiate and former captain of Canada’s U18 national team who won gold at the 2018 IFAF U19 World Championship. Wearing his grandfather’s iconic No. 21, he built a standout career with the Regina Rams and now anchors the Riders’ secondary as one of Saskatchewan’s premier homegrown talents.
AGENDA
This action-packed agenda is designed to ignite every attendee with real stories, practical wisdom, and high-energy moments that stick. It will inspire, motivate, and challenge you to look at your mindset, your habits, and your goals in a relentless way so you can move with greater clarity, discipline, and knowing.
OPENING REMARKS
Stay tuned for details.
RELENTLESS MINDSET - KeYNOTE
With Ventson Donelson
Relentless and Aligned is a powerful, mindset-focused session designed for people who are chasing big goals but feel like their effort and results aren’t fully matching up yet. This experience digs into the tension between being relentless and being aligned. It’s not enough to grind, hustle, and push if your actions aren’t truly connected to what you say you want.
Participants will explore how to bridge the gap between vision and execution: how to move from scattered effort to intentional, aligned action. We’ll talk about what happens when you’re “going hard” but not 100% clear or committed to the path you’re on, and why that’s often why progress feels slow or inconsistent.
Relentless and Aligned challenges you to:
- Clarify the goals you’re truly committed to.
- Examine where your current actions and habits are out of sync with those goals.
- Upgrade your mindset so relentless effort is directed, not just intense.
By the end of this session, you’ll walk away with a deeper understanding of how alignment accelerates results and how staying relentless only works when your energy, decisions, and daily moves all point toward the same outcome.
Let 'em Know - Panel
This powerful panel brings together professional defensive backs to unpack one of the most important differences in the game and in life: knowing versus believing. These are athletes who don’t just understand coverages, techniques, and game plans. They believe in their preparation, their instincts, and their ability to respond when everything is on the line.
They’ll talk about what happens when players “know” the right thing to do but don’t fully trust themselves enough to play fast, free, and confident. Through real stories and honest conversation, the panel will explore how belief turns information into action, and how aligned conviction changes the way you train, compete, and bounce back from mistakes.
Let ’Em Know will challenge you to:
- Respond to adversity with discipline instead of doubt when the game or life gets hard.
- Hold yourself to a higher standard on and off the field, even when no one is watching.
- Align your preparation, attitude, and actions so your results finally match your True Potential.
This session is for athletes, coaches, parents, and leaders who want to see how pros bridge the gap between head knowledge and heart-level belief. Expect insight on mindset, resilience, and how to move from just understanding the game to living it with a relentless, aligned confidence.
Become a Touchdown Sponsor
Let 'Em Know is expecting 300 to over 1,000 attendees, including youth athletes, parents, coaches, educators, and community leaders from across Saskatchewan and beyond. Sponsoring this event puts your brand in front of an engaged, values-driven audience at one of the most exciting youth development events in the region.
This is not just advertising. This is alignment. When your brand stands beside Let 'Em Know, you are telling this community that you believe in the next generation, in mentorship, and in the power of a single moment to change the direction of a young person's life. That message lands.
Support youth athletes in Regina. Amplify your brand. Build lasting community equity. Let your audience know you are invested in what matters.
PLATINUM SPONSOR, $10,000+
Title Sponsor of Let 'Em Know.
Your logo appears on ALL marketing materials, the main stage banner, event signage, and press releases. You receive a speaking opportunity on stage, a vendor booth, 10 VIP passes, and a dedicated social media spotlight. Maximum visibility. Maximum impact.
GOLD SPONSOR, $5,000
Premium brand placement across the event.
Your logo is featured on all marketing materials and event signage, with on-stage verbal recognition, a vendor table, 6 VIP passes, and 1 media mention. Strong exposure for a brand that means business.
SILVER SPONSOR, $2,500
Solid brand presence where it counts.
Logo placement on select materials and event signage, 4 VIP passes, and social media mentions. A smart investment with meaningful reach.
BRONZE SPONSOR, $1,000
Get your name in the room.
Your logo appears in the official event program, plus 2 VIP passes and a social media thank-you post. A great entry point with real community impact.
COMMUNITY PARTNER, $250 to $500
Show up for your community.
Your name is listed in the event program and recognized in a social media thank-you post. Accessible, meaningful, and appreciated.
CONTACT Us!
Ready to lock in your tier or build a custom package?
Email: truepotential24@gmail.com
Phone: (306) 529-5908
Website: ventsondonelson.com
Together, let's Let 'Em Know what's possible.
Your Athlete's Moment Starts Here
August 8, 2026 is not just a date on the calendar. It is the day your athlete hears something that changes how they see themselves, how they train, and how they move through the world. Real talk from real professionals. Mentorship, inspiration, and accountability, all in one room.
Seats are limited. This event is expected to draw 300 to over 1,000 people, and the momentum is building fast. Do not wait until the room is full to decide your athlete deserves to be in it.
Mark the date. Register today. Show up ready.
Limited seating is available. Register now to guarantee your place at the most impactful youth football and mentorship event in Saskatchewan.
Limited seating is available. Register now to guarantee your place at the most impactful youth football and mentorship event in Saskatchewan.
Follow the journey, get speaker announcements first, and stay locked into everything happening around Let 'Em Know.
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Let 'Em Know is produced by True Potential Football, founded by Ventson Donelson. Built for young athletes. Backed by real stories. Powered by purpose.