Let 'Em Know

Where the past, present and future collide!

August 8, 2026 1pm - 3 pm| Research & Innovation Institute, Regina, SK

Join us for an experience built to inspire, educate, and empower young athletes, families, and community members by sharing the real, unfiltered journeys of current and former professional football players. This is a free event, please fill out the attendance form below.

Let Em Know Event Sign Up

ABOUT THE EVENT

What Is Let 'Em Know?

Let 'Em Know is a motivational speaking event built for the next generation of champions. Hosted by Ventson Donelson and True Potential Football, this is not a typical conference. Let Them Know aims to highlight the dedication, adversity, discipline, and personal growth required to reach the
professional level to show attendees that success is not just about talent, but about resilience,
mindset, and belief. The event’s purpose is to provide actionable motivation, relatable stories,
and a renewed sense of possibility for anyone pursuing their own path to greatness.

Let Them Know is a high energy motivational speaking experience featuring current and former
professional football players who open up about the road that shaped them from the triumphs to
 the setbacks. Through powerful storytelling, they share the realities behind the dream: early
mornings, tough losses, personal sacrifices, moments of doubt, and the breakthroughs that
changed everything.


Attendees will gain insight into what it truly takes to rise from youth sports to the professional
stage, learning lessons that apply far beyond football; about perseverance, character,
leadership, and staying committed when the journey gets hard.


This event is designed to ignite ambition, strengthen confidence, and remind every listener that
their goals are within reach. When the players speak, they’re not just telling their
stories—they’re letting the next generation know that greatness is possible. 

"This event directly impacts young athletes by giving them access to mentorship, inspiration, and real-world guidance from those who lived the journey."

— Ventson Donelson, Founder, True Potential Football

This Event Was Built for You

If any of this sounds like you or someone you love, your seat is waiting.

Young Athletes, Ages 12 and older

You have the talent. Now get the mindset. Hear directly from pro athletes who started right where you are and made it all the way. Let 'Em Know gives you the blueprint, the belief, and the fire to take your game and your life to the next level.

Parents and Families

You invest everything in your athlete. This event is an investment that pays off for a lifetime. Sit alongside your athlete as they receive mentorship, motivation, and real talk from professionals who understand the road ahead.

Coaches

You shape the people, not just the players. Let 'Em Know arms you with fresh perspective, powerful narratives, and a deeper connection to what your athletes are going through mentally and emotionally.

Community Leaders

Regina's youth need strong voices and strong support systems. Join leaders from across the community who are committed to creating opportunity and showing young people what is possible when they are given the right environment.

Anyone Chasing a Dream

You do not have to be on a football field to belong in this room. If you are working toward something bigger than where you stand today, this event will refuel you. Come ready to be challenged, inspired, and reminded why you started.

Speaker Line-Up

The lineup for Let 'Em Know is being built to deliver stories that hit hard and stay with you long after you leave the building. Ventson Donelson is bringing together current and former professional football players alongside respected coaches, mentors, and community leaders — all of them carrying real stories of sacrifice, setbacks, and ultimate success.

Ventson Donelson

Pass Game Specialist & Mentor, founder of true potential

Ventson Donelson is the founder of True Potential and currently coaches at the University of Regina. He is a pass game specialist and Defensive Back Coach with over 30 years of experience, and an athlete mentor who spent 11 years as a professional player in the CFL and NFL. His work has helped athletes across Canada elevate their game and compete at the next level through disciplined preparation and purpose-driven guidance.

Luc Mullinder

Vice President, Saskatchewan & Manitoba, Canadian Red Cross

Luc Mullinder is a former Saskatchewan Roughriders defensive lineman and Grey Cup champion who now serves as Vice President for the Canadian Red Cross in Saskatchewan and Manitoba. A Michigan State alum and long-time Red Cross leader, he focuses on building strong partnerships and supporting First Nations and Métis communities in strengthening their own emergency response capacity.

Malcom Bell

Defensive Back, Saskatchewan Roughriders

Malcom Bell is a six-foot-two defensive back selected ninth overall in the 2026 CFL Draft, coming off a senior season at Michigan State where he led the team in pass breakups and was its highest-graded defender. A Montreal native and former UConn Huskie, he has logged over 40 collegiate games and recently showcased his skills at rookie minicamp with the Cleveland Browns.

Jaxon Ford

Defensive Back, Saskatchewan Roughriders

Jaxon Ford is a Regina-born defensive back for the Saskatchewan Roughriders, a provincial champion from Campbell Collegiate and former captain of Canada’s U18 national team who won gold at the 2018 IFAF U19 World Championship. Wearing his grandfather’s iconic No. 21, he built a standout career with the Regina Rams and now anchors the Riders’ secondary as one of Saskatchewan’s premier homegrown talents.

AGENDA

This action-packed agenda is designed to ignite every attendee with real stories, practical wisdom, and high-energy moments that stick. It will inspire, motivate, and challenge you to look at your mindset, your habits, and your goals in a relentless way so you can move with greater clarity, discipline, and knowing.

OPENING REMARKS

Stay tuned for details.

RELENTLESS MINDSET - KeYNOTE

With Ventson Donelson

Relentless and Aligned is a powerful, mindset-focused session designed for people who are chasing big goals but feel like their effort and results aren’t fully matching up yet. This experience digs into the tension between being relentless and being aligned. It’s not enough to grind, hustle, and push if your actions aren’t truly connected to what you say you want.


Participants will explore how to bridge the gap between vision and execution: how to move from scattered effort to intentional, aligned action. We’ll talk about what happens when you’re “going hard” but not 100% clear or committed to the path you’re on, and why that’s often why progress feels slow or inconsistent.


Relentless and Aligned challenges you to:

  • Clarify the goals you’re truly committed to.
  • Examine where your current actions and habits are out of sync with those goals.
  • Upgrade your mindset so relentless effort is directed, not just intense.


By the end of this session, you’ll walk away with a deeper understanding of how alignment accelerates results and how staying relentless only works when your energy, decisions, and daily moves all point toward the same outcome.

Let 'em Know - Panel

This powerful panel brings together professional defensive backs to unpack one of the most important differences in the game and in life: knowing versus believing. These are athletes who don’t just understand coverages, techniques, and game plans. They believe in their preparation, their instincts, and their ability to respond when everything is on the line.


They’ll talk about what happens when players “know” the right thing to do but don’t fully trust themselves enough to play fast, free, and confident. Through real stories and honest conversation, the panel will explore how belief turns information into action, and how aligned conviction changes the way you train, compete, and bounce back from mistakes.


Let ’Em Know will challenge you to:

  • Respond to adversity with discipline instead of doubt when the game or life gets hard.
  • Hold yourself to a higher standard on and off the field, even when no one is watching.
  • Align your preparation, attitude, and actions so your results finally match your True Potential.


This session is for athletes, coaches, parents, and leaders who want to see how pros bridge the gap between head knowledge and heart-level belief. Expect insight on mindset, resilience, and how to move from just understanding the game to living it with a relentless, aligned confidence.

CONTACT Us!

Ready to lock in your tier or build a custom package?

Together, let's Let 'Em Know what's possible.

Your Athlete's Moment Starts Here

August 8, 2026 is not just a date on the calendar. It is the day your athlete hears something that changes how they see themselves, how they train, and how they move through the world. Real talk from real professionals. Mentorship, inspiration, and accountability, all in one room.

Seats are limited. This event is expected to draw 180 people, and the momentum is building fast. Do not wait until the room is full to decide your athlete deserves to be in it.

Mark the date. Register today. Show up ready.

Limited seating is available. Register now to guarantee your place at the most impactful youth football and mentorship event in Saskatchewan.

SECURE YOUR SPOT

Limited seating is available. Register now to guarantee your place at the most impactful youth football and mentorship event in Saskatchewan.

Follow the journey, get speaker announcements first, and stay locked into everything happening around Let 'Em Know.

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Let 'Em Know is produced by True Potential Football, founded by Ventson Donelson. Built for young athletes. Backed by real stories. Powered by purpose.